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Why Peru Is a Perfect Match for Your MICE Event

This flourishing country can make your meeting, event or incentive trip a success. 

Peru is a top destination for MICE tourism and ideal for incentive travel, thanks to its unique offerings in culture, nature, gastronomy and luxury. These qualities — combined with the professionalism of its people — will make your event extraordinary.

Peru has proven its MICE expertise, having hosted some of the world’s most important events over the last decade. And it's now ready and able to host your conferences, meetings and incentive clients. 

The country is one of the world’s most varied and colorful, full of experiences that one can only encounter in Peru. It's a multicultural nation, filled with traditions, a unique gastronomy and vast natural reserves. It's home to 12 UNESCO World Heritage Sites and 84 of the Earth’s 117 life zones.

things to do and see in Peru

Why Set Your Sites in Peru?

There are many reasons to set your event in Peru, starting with the capital city. Lima is ideal for business tourism, and it occupies second place in the ICCA (International Congress and Convention Association) ranking for professional meetings. It features modern infrastructure, vibrant local culture, sustainability, current technology and innovation for events, as well as collaboration with many academic and professional institutions. 

Event planning is easy there, thanks to the many unique cultural experiences, team-building activities, and luxury and exclusive options. Planners have an abundant selection of exotic destinations, adventure and nature outings, and gastronomic choices.

These are just some of the reasons you should book Peru for your next meeting, event and incentive destination.

Culture. From local art to colorful carnivals to historic sites, Peru stands out as a country with a rich cultural diversity. It has earned international recognition on UNESCO's prestigious list of Intangible Cultural Heritage, which highlights the country's extraordinary traditions. Each UNESCO site gives guests a link between the past and the present, and an insight into the country's rich heritage. 

things to do and see in Peru

Nature. Boating, observing flora and fauna, hiking ancient sites ... there's nature everywhere and for everybody. And if you're an avid birdwatcher, Peru has no less than a thousand species.

Gastronomy. Foodies and everyone who eats can sample traditional Peruvian dishes or book a culinary tour. One of the most gratifying ways to explore a culture is through its gastronomy, and in Peru there are many choices to explore this.

Guests can visit a local market with a renowned chef to buy the finest ingredients and prepare Peru’s famous cebiche. Or they can learn to prepare delicious Peruvian dishes with local ingredients such as “aguaje,” “camucamu” or “cocona.” How about a culinary tour by bicycle of the best bars and eateries in Lima?

Luxury. The country's high-end industry welcomes exclusive travelers. For example, in Cusco, there are 5-star hotels, restaurants and a luxury train to Machupicchu. There are unlimited luxury and exclusive travel options available, and a customized luxury experience can easily be crafted. 

things to do and see in Peru

Can't-Miss Destinations

When looking for a unique incentive destination to reward top achievers, Peru has a generous choice of options.

Loreto. In Loreto, travelers can literally walk in the treetops. These safe walkways are about 500 meters long and 35 meters above the ground, surrounded by the biggest trees in the rainforest. Travelers don’t need any special skills, clothing or equipment, but the rewards are breathtaking! The canopy walk in Loreto, and in other parts of Peru’s rainforests, is one of the best ways to observe and experience the heart of the Amazon basin.  

things to do and see in Peru

Lima. The country's capital city is rich in culture, nature, gastronomy and many options for relaxation. Its hotels, which include the main international chains in 5-, 4- and 3-star categories, in addition to its modern convention centers, make it the ideal destination for meetings, events and incentive trips.

Cusco. Historical, majestic and imposing, Cusco is the heart of the Inca Empire. It offers unique journeys through history and connects travelers with nature and the mysticism of the Andes, providing unforgettable experiences. And of course, it's here that your attendees can experience one of the world's great travel rewards: Machupicchu

Ica. Here, find sun, beaches, nature and history. Paracas has become a preferred destination for conventions and incentive trips. On the seashore in a Natural Protected Area, it offers many outdoor activities for active guests. Its top-tier hotels have rooms for events and wellness centers with spas designed to please discerning guests.

Arequipa. Aristocratic, traditional and hospitable, Arequipa contains artistic, historical, cultural and gastronomic treasures. Its dry sunny climate and blue sky invite you to enjoy many outdoor pursuits in an incomparable natural environment. The city has first-class hotels and a convention center.

things to do and see in Peru

Experience and Expertise

Peru has much to offer, with group activities, community tourism, nature activities and exclusive (luxury) experiences. The country's modern infrastructure, contrasted with charming local culture, are sure to win over attendees.

Sustainability is a strong focus in Peru, as respect and care for nature is paramount. At the same time, the country has invested in the latest technology, creating innovate events and experiences. All this takes place within a network of collaboration with academic and professional institutions.

things to do and see in Peru

Book Your Event

Book your event in Peru and you can count on the professionalism of Peru's MICE industry, combined with the country’s cultural, natural and gastronomic wealth.

Learn more.