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The city where meetings come to life.

Madrid is in vogue these days. The world’s most open city, the city that lends itself to living each moment to the fullest, has emerged as a top events destination.

The incredible cultural wealth that developed in Spain over centuries of history is reflected in Madrid’s first-class museums, beginning with, but by no means limited to, the famous “Golden Triangle” of Paseo del Arte (Art Walk) — which is home to museums like the Prado, Reina Sofía and Thyssen-Bornemisza. The area is now a UNESCO World Heritage Site.

Head to the restoration department at the Thyssen, the Prado or the Royal Tapestry Factory, where their expert restorers will explain the advanced technology they use and the complex preservation processes undergone by some of the world’s most famous works.

Madrid Flamenco

Experience the best flamenco...and get up on stage!

Check out the countless options, from Teatro Flamenco and Las Tablas to Corral de la Morería, which is the only tablao— or flamenco venue — in the world with a Michelin star. Here, you’ll find authentic flamenco paired with a gourmet restaurant whose chef creates very personal cuisine. There’s also Flamenco de Leones, a stone’s throw away from El Retiro Park.

Madrid cuisine restaurant Mandarin Oriental

Enjoy the finest cuisine

You’ll find it all in Madrid, starting with 22 Michelin-starred restaurants and the world’s best chef, Dabiz Muñoz! Madrid’s gastronomy can be paired with sports, shopping, culture, music, and entertainment, in activities ranging from a flamenco show with food to a Madrid Open tennis match combined with one of the world’s finest cuisines.

Madrid’s culinary culture is nothing new. In fact, Casa Botín, founded in 1725, is the world’s oldest restaurant according to Guinness World Records, and a benchmark for traditional cuisine.

The Food Hall in Galería Canalejas offers a culinary journey through Spanish and international cuisine and is fast becoming a gastro hotspot. With an area of over 43,000 square feet, it boasts 13 different restaurants, including Michelin-starred establishments like Monchis, by chef Julián Mármol.

Craftwork and tradition

One of the biggest trends in incentives these days is the desire to experience local traditions, which makes sense in a globalized world. Madrid is also the perfect destination in this respect, with vibrant traditions, artisan handicrafts, and shops from days gone by. Heading behind the scenes to see a craftsperson at work and to hear them explain their art has become one of Madrid’s memorable experiences, a way to really feel the spirit of the city and its history.

This is just a selection from an incentives guide published by Madrid Convention Bureau that suggests activities and all sorts of innovative ideas for your events.

For more information, visit www.esmadrid.com/mcb/en or email info.mcb@esmadrid.com