. PCMA's Sherrif Karamat on the Evolving Role of Event Organizers | Northstar Meetings Group

PCMA's Sherrif Karamat on the Evolving Role of Event Organizers

Thought leader describes how planners should be making the case for meetings.

Subscribe now using your favorite service:
Listen to PCMA Sherrif Karamat Evolving Role Event Organizers on serviceListen to PCMA Sherrif Karamat Evolving Role Event Organizers on serviceListen to PCMA Sherrif Karamat Evolving Role Event Organizers on serviceListen to PCMA Sherrif Karamat Evolving Role Event Organizers on serviceListen to PCMA Sherrif Karamat Evolving Role Event Organizers on service

As we dive into a new decade, it's a good time to stop and consider the value that events and the people who plan them provide — both in a direct, revenue-generating sense and in a more big-picture way. To discuss the evolving role of meeting planners, we spoke with Sherrif Karamat, CEO and president of PCMA, Professional Convention Management Association. Here he discusses why financial returns are just a piece of the ROI that event organizers should be measuring and how planners should be thinking about the work they do.

Listen to the in-depth conversation in our latest episode of Eventful: The Podcast for Meeting Professionals, and remember to subscribe on iTunesSpotifyStitcherGoogle Podcasts and anywhere else you listen to podcasts.