Ask the Expert: "Are Keynote Speakers Still Important?"

Liz Whittaker discusses when a general session speaker can make an impact.

As part of our ongoing Ask the Expert program, a meeting planner submitted the question:

"Are keynotes still important? I’m thinking I could better use that money elsewhere to improve my event."

To get an answer, we reached out to Liz Whittaker, vice president of creative services for Encore. She shared the insights in the video above, breaking down when it might not be a great idea to skip the keynote.

Watch the video above to see learn why, and visit our Ask the Experts hub to see more expert tips from Liz and other experts on pressing event-planning topics.

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