Site-Selection Priorities:
2021 and Beyond

First Look Results_2021 - 2

What are planners’ top priorities when choosing a meetings destination today? How has Covid-19 affected the decision-making process? To what extent do politics and civil unrest come into play? Northstar Meetings Group's latest First Look Research report provides exclusive insights as to how 2020’s challenges have influenced site-selection decisions for 2021 and beyond.

This first-in-class study, “Site-Selection Priorities: 2021 and Beyond,” details how the global pandemic and other significant challenges in 2020 have influenced planners’ decisions regarding where to hold future gatherings. The online survey was conducted March 3-18, 2021, and sponsored by Visit Orlando. Findings are based on 603 qualified meeting planner responses from North America-based meeting professionals representing the corporate, association, independent/third-party and incentive markets.

Use the form on this page to download your free report now.