Report: The Rights Holder–Host City Relationship

A study published by the Lausanne-based International Academy of Sport Science and Technology (AISTS) has pulled back the curtain on some of the challenges facing the sports event bidding world.

The report, commissioned by the Northstar Meetings Group, reveals the shared ground for rights holders and prospective hosts when it comes to the bidding process — but also sheds light on their differences.

Based on a blend of surveys, focused interviews and secondary research, AISTS’ findings suggest some tension between the interests of the two parties. What is each looking for — and how can their differences be resolved in the quest for bigger, better events?

Download your free copy of the full report today to find out.