Planner Guides

First Look Research: Site-Selection Priorities for 2024 and Beyond

This exclusive Northstar Meetings Group research reveals the factors driving decisions — as well as the changing nature of destination appeal.

First Look Research: Site-Selection Priorities for 2024 and Beyond

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High demand and higher costs have shifted site-selection priorities for meeting and event planners, this new First Look Research by Northstar Meetings Group reveals. “Site-Selection Priorities: 2024 and Beyond,” sponsored by Visit Orlando, sheds light on how changing market conditions have not only influenced booking factors but have shifted the relative appeal of the destinations themselves. In just two years, more than two-thirds of planners report that their opinions of some destinations have changed.

The exclusive findings are based on responses from 408 qualified meeting and event planners across all segments of the industry, from a survey conducted between Feb. 7 and March 7, 2024.

Download your free copy of the full report today.