Planner Guides

First Look Research: Gift Trends — What's Resonating in Incentive Programs and Events

This exclusive Northstar Meetings Group research reveals the influences and motives driving planner gifting decisions.

First Look Research: Gift Trends — What’s Resonating in Incentive Programs and Events

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What role do gifts play in incentive programs and events, and how do planners source and select these rewards and tokens of appreciation? This new First Look Research by Northstar Meetings Group, “Gift Trends: What’s Resonating in Incentives and Events,” sponsored by Citizen Watch America, takes a deep dive into the priorities, factors and challenges that influence the quest for memorable gifts.

The findings are based on responses from 207 qualified incentive and corporate planners, from a survey conducted June 15 to July 15, 2026.

Download your free copy of the report.

This report qualifies for 0.5 CMP credits