First Look Research: The Future of Cruise Meetings and Incentives

This exclusive Northstar Meetings Group research report examines the evolving nature of what groups prioritize when meeting on the water.

First Look Research: The Future of Cruise Meetings and Incentives

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Under consistent pressure to uncover new venues and create unique experiences, meeting and incentive planners consider cruise ships a viable option, according to new First Look Research by Northstar Meetings Group. “Anchors Aweigh: The Future of Cruise Meetings and Incentives,” sponsored by Virgin Voyages, takes a look at evolving priorities and the factors that influence such bookings — as well as obstacles that could thwart the plan to set sail.

The findings are based on responses from 120 qualified meeting and event planners across all industry segments, from a survey conducted from May 2 to June 12, 2025, and its subsequent analysis.

Download your free copy of the full report today.