. How To Run Meaningful Events for Younger Generations | Northstar Meetings Group

By the end of 2020, millennials -- the generation defined as those born throughout the 1980s and 1990s -- will make up more of the workforce than all other generations combined. And right on their heels will be Gen Z, those born between 1996-2010 who continue to enter the professional world at full force. This means you can expect to see more members of these younger generations on your meeting's attendee list. 

If you haven't started transforming your planning tactics to align with the needs and desires of these younger meeting attendees, it's time to start. Passionate about topics such as sustainability, diversity and corporate-social responsibility, millennials and Gen Z have a different vision for what meaningful events, experiences and interactions should look and feel like. These twenty- and thirty-somethings are a distinctive bunch, and programs fashioned solely for their parents' generations no longer suffice. 

Planning inclusive events that will be meaningful for multiple age groups means taking into account a variety of relevant and valuable aspects. Catering to younger attendees' unique attributes and preferences will require something of a reworking, with regards to both content and structure. And because no one wants to leave the future leaders of the workforce wondering, "Why are we here?", it's important they walk away understanding the value of gathering face-to-face. 

Help engage, inspire and excite millennial and Gen Z meeting attendees with the help of this exclusive downloadable guide. It offers insight into:

  • The relationship younger generations have with tech and how it impacts the way they work and interact.
  • How to captivate their attention with topics across multiple disciplines. 
  • The importance of a variety in networking styles. 
  • Incentivizing them with in-person rewards programs that celebrate individuality.
  • Their affinity for authenticity, desire to "do good" and so much more.

Use the form on this page to download your free guide to meeting the high expectations of millennial and Gen Z meeting attendees through experiential engagement.