. Domestic Travel Grows as International Inbound Travel Continues to Fall | Northstar Meetings Group

Domestic Travel Grows as International Inbound Travel Continues to Fall

US Travel cites the reauthorization of Brand USA as a step in the right direction. 

Travel within the United States is rising, while international inbound travel remains on the decline, according to the latest Travel Trends Index.

The report from the U.S. Travel Association shows that domestic travel grew 2.4 percent in November, largely due to an increase in leisure travel (3.4 percent). Domestic business travel increased slightly (0.4 percent). Meanwhile, international inbound travel contracted 0.4 percent, marking the seventh month of decline in 2019. 

These trends are expected to continue in 2020, with leisure and business travel growing at moderate rates of 1.6 and 1.2 percent, respectively. International inbound travel is anticipated to decrease another 0.6 percent over the next six months. 

But the U.S. Travel Association notes that the reauthorization of Brand USA, the country's official destination marketing organization, could help curb the decline. Funding for the organization, which was set to expire in 2020, has been renewed through 2027

"The recent slide in the U.S. share of the international travel market would have been significantly worse without Brand USA promoting the United States, and Congress signaled a commitment and need for the United States to grow its global market share by renewing Brand USA late in a busy session," said Roger Dow, president and CEO of the U.S. Travel Association, in a statement.