Today, Northstar Meetings Group launched MeetingsMarketer.com, a new website and email newsletter created specifically for meetings marketers about meetings marketing. As group travel becomes ever more important for destinations, MeetingsMarketer.com will feature travel industry marketing campaigns that achieve measurable success in this sector.
Providing actionable insights, expert strategies, and the latest trends in marketing with real-world results showcased in compelling case studies managed by leading practitioners, MeetingsMarketer.com focuses on the most important elements of meetings industry marketing — campaign objectives and outcomes.
“Not a day goes by where we don’t hear from our destination partners that measurable return on marketing spend is of critical importance to them,” said David Blansfield, executive vice president and group publisher for the Northstar Meetings Group. “It’s a challenge, no doubt. But several marketers we meet with are achieving phenomenal results using best practices that others can benefit from learning about. That’s the purpose of this new launch — to share across the industry what’s working for some, in the interest of helping others achieve similar successes.”
MeetingsMarketer.com is the latest meetings industry brand launched by Northstar Meetings Group, a division of Northstar Travel Group. Through its digital platforms, research, events and timely and topical content marketing services, Northstar Meetings Group empowers professionals, fosters connections and drives innovation across the meetings industry globally.
To feature your meetings industry campaign in MeetingsMarketer.com, please contact Shalise DeMott at [email protected].