Northstar Travel Group has acquired Buying Business Travel from London-based Panacea Media. Buying Business Travel is the leading business-to-business brand in the United Kingdom serving the corporate travel industry with online media, events and print magazines.
"Buying Business Travel gives us the leading brand in the U.K. to expand the geographic reach of Northstar's Business Travel News' dominant leadership in the North American corporate travel industry," said Thomas Kemp, chairman and CEO of Northstar Travel Group. "Buying Business Travel provides Northstar with a media position in the U.K. market to complement Northstar's Business Travel Show, the largest exhibition serving the European corporate travel market."
"We are pleased to complete this transaction with Northstar to bring these two leading media brands together in the U.K. market," said Julian Gregory, managing director, Panacea Media. "I am proud of our team who have been so hard-working and innovative in creating the success of the magazine, website, awards and forums, and I am confident that Northstar, with its global reach, will take Buying Business Travel to the next level."
Buying Business Travel's portfolio of products includes The Business Travel Awards, the most important annual awards recognizing leadership of corporate travel suppliers, the BBT Business Travel Forums, BBT Editor's Lunches and Buying Business Travel magazine.
"The Buying Business Travel brand is an excellent strategic fit with Northstar's Business Travel News, Travel Procurement and The Beat brands, along with the recently acquired Business Travel Show in London," said Louis Magliaro, senior vice president and publisher of Northstar's BTN Group. "The combination of these leading brands creates a powerful position for our expansion in the U.K. and European corporate travel market," said Magliaro.