Meet at Destination Northeast
Calling all planners looking to book business throughout Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont and Washington, D.C.: The first-ever Destination Northeast
will place planners face-to-face with reps from destinations, hotels/resorts, attractions, DMCs, DMOs and tourism offices throughout the region. Registration is now open
This December, the first-ever Northstar Meetings Group's Destination Northeast will take place in Hershey, Pa., at the Hershey Lodge & Convention Center within the iconic Hersheypark -- a theme park and resort originally created as leisure grounds for employees of the chocolate factory headquartered in the same town.
To introduce our attending hosted buyers to what is dubbed "the sweetest place on Earth," opening ceremonies for Destination Northeast will include a planners-exclusive Hershey Trolley Works tour of the historic museum, park and surrounding grounds. For more information on the sweet excitement to come, read on.
Hop Aboard the Hershey Trolley
The resort's historical trolley tour not only will introduce planners to Northstar's Destination Northeast host site, but also provide them with a wealth of historical knowledge, sightseeing and chocolate-tasting opportunities. Planners will take advantage of learning more about the destination as it stands today, along with stories and insight into the area's delicious past -- before there was a town, chocolate factory or even chocolate in America.
Learn About the Man Behind the Chocolate
Using equipment purchased at the 1893 World's Columbian Exposition, a fair held to celebrate the 400th anniversary of Christopher Columbus' voyage to modern-day America, the late Milton S. Hershey began experimenting with boiled milk, sugar and cacao beans in an effort to create affordable milk chocolate that could be mass-produced throughout the United States.
Prior to this venture, Hershey had been navigating two failed businesses and the sale of his caramel company (all by the age of 26). By 1903, however, he was breaking ground for a new factory in the town that today still bears his name.
Explore the Historic Town of Hershey
Unlike other industrialists of his time, Milton Hershey's vision of a company town expanded beyond the brick-and-mortar walls of his chocolate factory. He built homes, parks, schools, public transportation and infrastructure throughout the landscape. Along the tour, the trolley will make stops at the Milton Hershey School -- an educational establishment for children from local, lower-income families, founded in 1909 -- and the original Hershey's chocolate factory.
Today, corporate offices and two manufacturing plants are located in Hershey. The West Hershey plant opened in 2012 and produces more than 70 million Hershey's Kisses each day, according to the company's website. The facility also manufactures milk chocolate bars and Hershey's Syrup. Located across the street on Old Chocolate Avenue, the smell of roasted peanuts often fills the air around the Reese factory, where Reese's products have been produced for more than 60 years. Attending buyers will be able to sample first-hand the products that have shaped the Hershey's Company.
Planners will also visit sites like High Point Mansion, the former home of Milton Hershey, among other local and storied landmarks. Sightseeing will conclude with a tour of the 276-room Hotel Hershey. The meetings property includes 17,658 square feet of event space and features Spanish-influenced architecture with formal gardens and views of the local area.
A Sweet Site
Conveniently located in close proximity to New York, Baltimore, Philadelphia and Washington D.C., Hershey, Pa. offers a convenient and exciting destination for groups of all sizes.
Our Destination Northeast host hotel, the 665-room Hershey Lodge & Convention Center, offers 80,537 square feet of event space, award-winning restaurants, recreational facilities and connected access to a thrilling amusement park. To learn more about the upcoming Destination Northeast hosted-buyer event, visit NorthstarMeetingsGroup.com.