. PRA Expands Into Louisville | Northstar Meetings Group

PRA Expands Into Louisville

The business event firm says the Kentucky city is ripe for expanded services.

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PRA, a leading business event management firm, is expanding its reach by opening a new office in the rapidly-growing Louisville, Ky., market, according to PRA CEO Tony Lorenz. The site will specialize in event design, transportation solutions, entertainment, and a wide variety of interactive activities and experiences unique to the Louisville region.

Heading up the PRA Louisville team is Kayla Hadley, managing director, who has more than a decade of experience in operations, sales, client services and account management for many leading global brands. Danielle Bramblett will serve as regional sales manager, working directly with clients on the city's program development. Jacqueline Marko is now PRA's regional general manager of both its Louisville and Nashville offices.

"PRA has been growing over the last few years, especially through acquisitions as a significant lever, along with other organic growth initiatives," noted Lorenz. "Louisville, a city rich in culture, authenticity and favorable trajectory is a market we readily embrace as part of our broader growth story underway."

"The Louisville market is quickly making a mark for companies and organizations seeking a distinct destination for meetings and events," said Marko. "Recently named one of America's Favorite Cities Overall, by Travel + Leisure, Louisville is home to iconic attractions visitors cannot experience anywhere else. Downtown offers a varied blend of contemporary and classic experiences and venues which expand year after year."

Louisville attracts more than 16.4 million visitors a year, according to Louisville Tourism, and meetings, conventions and special events have an estimated annual economic impact of $3.5 billion. Among recent developments, the Kentucky International Convention Center has completed a $207 million expansion and renovation, resulting in more than 200,000 contiguous square feet of new meeting space, while the 612-room Omni hotel has opened one block away.

PRA continues growing at a rapid rate, having increased its number of offices from 20 to 28 since 2016, and the company recently acquired Koncept Events, now operating as PRA South Florida.