Accor, the hospitality group with hotels in more than 110 countries, is currently developing a new booking platform for meetings and events. Described as a digital events ecosystem for use across its portfolio, the ambitious project is being designed to bring together inventory from more than 5,600 hotels around the globe, including more than 800,000 guest rooms and nearly 27 million square feet of meeting space.
When complete, the platform is meant to provide a straightforward, self-serve option to view and book event space, guest rooms and catering services. Sales-and-catering systems will be integrated into the platform, as will a direct link to Accor's loyalty program, All Accor.
The company is planning to debut a pre-launch version of the site later this year, beginning with functionality for sales teams connected to Salesforce. This initial soft-launch will allow planners to book small groups of up to 30 guest rooms. In early 2026, Accor will begin rolling out a more comprehensive list of features, such as online booking for meeting rooms and connectivity to external channels.
Integrating international technology platforms
Accor is collaborating with several current technology partners to realize this project, which is being built around the company's existing central reservation systems for meeting space, MeetingPackage. The sales-and-catering tools will be connected to the site and to external sales channels via MeetingPackage.
Among the other tech partners with whom Accor is partnering to launch globally:
- Oracle, whose OPERA Cloud Sales and Event Management will be Accor's first sales-and-catering software to be connected fully with MeetingPackage and the overall ecosystem, and which will be available in three versions to Accor properties: Premium, Standard and Essential, depending on the hotel's chain scale and the amount of meeting space;
- Backyou, the European provider of the sales-and-catering solution Accor uses for small and medium meetings hotels in Europe and North Africa;
- iVvy, which provides the sales-and-catering solution for Accor's Mantra properties and Accor hotels in the Pacific region, as well as small and medium hotels in the Asia Pacific, Middle East, Africa and Americas regions;
- Amadeus, provider of the Delphi sales-and-catering solution, used for premium and luxury hotels as well as large meetings properties and clustered hotels. More than 250 Accor properties in the premium and luxury segments use Delphi.
"We are fortunate to collaborate with best-in-class technology providers who are helping us create a seamless and efficient user experience," explained Julien Houdebine, chief sales and revenue officer at Accor. "Through this new digital meetings and events ecosystem, Accor’s entire event inventory will become more visible, accessible and appealing."
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