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New York City Tourism + Conventions adjusted its 2025 forecast to reflect the drop in tourism that many U.S. destinations are currently experiencing. Based on new data from its partner Tourism Economics, the CVB had dropped its total estimated visitors from 67.2 million to 64.1 million — a decline of 3.1 million travelers.
Domestic visitors are expected to comprise the bulk of travelers but even those numbers have been downgraded, from 53.1 million to 52 million in 2025. Meanwhile, the international forecast has been adjusted from 14.1 million to 12.1 million visitors. According to NYC Tourism + Conventions, international visitors make up 20 percent of the city's travelers, but they account for 50 percent of all visitor spending.
Together, the decrease in domestic and international visitors is estimated to result in a loss of more than $4 billion.
"New York City will address these challenges through continued sales, marketing and communications strategy grounded in our diverse product mix that speaks to travelers of all budgets, ages and interests," said NYC Tourism + Conventions in a statement. "In addition, the city will continue to benefit from its position as the nation's number-one port of entry for international arrivals, overall strong airlift and rail capacity, as well as our enduring global appeal as a premier travel destination with a long track record of delivering an incredible visitor experience."
NYC Tourism + Conventions said it remains fully committed to attracting and welcoming leisure and business travelers. The CVB's new campaign, "With Love + Liberty, New York City," is rolling out in 17 countries with a focus on the city's welcoming spirit and hospitality.
"We will continue to work closely with our partners and stakeholders to support policies that strengthen the health of our industry and its critical role in both the city and the nation's economy," said NYC Tourism + Conventions in a statement. "Our welcoming spirit will not waver, and global travelers have an open invitation to visit the one and only New York City when they're ready."