. Association Forum to Partner with Industry Associations for Digital Holiday Showcase 2020 | Northstar Meetings Group

Association Forum to Partner with Industry Associations for Digital Holiday Showcase 2020

The 32nd annual conference for association management professionals will be held online on Dec. 15-16. Association Forum has tapped Northstar Meetings Group as its strategic production and marketing partner.

Updated Oct. 23, 2020.

Association Forum is partnering with leading industry organizations for Holiday Showcase 2020, an event for association professionals that will be held as a digital conference this year on Dec. 15-16. Produced in partnership with Northstar Meetings Group under the theme of "Connecting the Association Community," the premier event will ensure maximum engagement for Association Forum members during a time when national, state and local guidelines continue to constrain face-to-face meetings.

"This year's Association Forum is truly bringing the association community from across the country together through these industry partnerships. Attendees will learn from industry experts, network with peers, and engage in this brand-new, two-day virtual experience that will help move the association community into recovery in 2021," said Michelle Mason, president and CEO of Association Forum.

Incorporating dynamic digital-event technology that provides for education, networking and the highest degree of attendee interactivity, Holiday Showcase 2020 will feature keynotes, panel discussions and one-to-one meetings with exhibitors, in addition to its annual CEOnly Summit and Forty Under 40 recognition program.

Industry organizations, including the American Society of Association Executives, Destinations International, Events Industry Council, IMEX America, International Association of Exhibitions and Events, and the U.S. Travel Association, will offer educational content and networking sessions at the event. 

"EIC is excited to partner with Association Forum to offer the association community opportunities to connect and grow," said Amy Calvert, CEO of the Events Industry Council. "Our industry faces a great opportunity to adapt and innovate to emerge from this stronger and more committed to our values. Holiday Showcase provides a forum to bring us all together as we close out 2020 and look ahead together."

Holiday Showcase 2020 will bring the association community together at a national level to celebrate this year's successes and prepare for the year ahead. The inspiring, experiential event will provide new opportunities to build relationships and improve an association's bottom line. The conference will feature a robust educational lineup, virtual networking opportunities, a digital exhibit hall with hospitality and business service suppliers, and prizes and giveaways. 

"Combining the most timely and topical content with a dynamic platform that's been developed to encourage interactivity and engage planners, Northstar is proud to put its virtual event best practices to work for Association Forum and its Holiday Showcase," said David Blansfield, executive vice president of Northstar Meetings Group. "We're excited to showcase our capabilities and to not only provide an enriching experience for event attendees, but also to help members see and learn how to produce virtual events themselves."  

As a strategic partner of Association Forum and Holiday Showcase 2020, Northstar Meetings Group will provide and support the event technology platform, manage the event's production and generate marketing to build broad awareness for the event.