In today’s dynamic business landscape, delivering successful meetings, incentives, conferences, and exhibitions (MICE), sports and entertainment events requires more than logistics. With Cathay Pacific’s specialized MICE travel solutions, organizers benefit from customized offers designed around each event’s unique travel requirements. From reliable global connectivity to exclusive offers and award-winning service, Cathay Pacific empowers you to deliver truly memorable events across the globe.
Hong Kong’s Three-Runway System: Powering Global Event Travel
As a world-leading aviation hub, Hong Kong has reinforced its global position with the launch of the Three-Runway System at Hong Kong International Airport. This major infrastructure upgrade boosts air traffic capacity and enhances connectivity to over 200 destinations via Cathay Pacific’s codeshare and interline network. Backing its home hub’s growth, Cathay Pacific is investing over HK$100 billion in next-generation aircraft and elevated passenger experiences.
The expanded system also strengthens Hong Kong’s role as a host for more international large-scale events beyond business, welcoming sports teams, performers, delegates, fans, and more with smoother, more efficient journeys.
Gateway to the Greater Bay Area
Cathay Pacific connects Hong Kong seamlessly to the Greater Bay Area (GBA) including Macao and nine cities across Guangdong with connected air, sea and land transfers. Your travelers can enjoy efficient travel to and from the region with options like same-day ferry connections via SkyPier and cross-boundary coach services. Whether your event is in Hong Kong, Shenzhen, Guangzhou or beyond, Cathay Pacific ensures smooth, multi-modal access across this fast-growing region.
Tailored and Scalable Travel for Every Event Type
Cathay Pacific delivers comprehensive, end-to-end MICE travel support tailored to event organizers across industries. Whether it’s an executive retreat, a regional summit, or a large-scale international sports event, we ensure that every detail of the journey is effortless for both planners and attendees.
Here are some key benefits that may be available through Cathay Pacific’s MICE travel solution, depending on your event’s needs and eligibility:
• Customized travel solutions for both individual and group travelers
• Value-added offers, including potential complimentary tickets for eligible groups
• Access to over 100 direct destinations and 200+ cities via our global network
• One Cathay Pacific contact to coordinate multi-origin travel needs
• Centralized booking platform for easy event travel management
• Extra baggage allowance to eligible regions
From event planning to transit and arrival, Cathay Pacific’s dedicated MICE team provides a seamless travel experience designed to maximize your event’s success.
Award-Winning Excellence for Your Event Traveler
Named one of the Top 3 Airlines in the World by Skytrax, Cathay Pacific is globally recognized for its commitment to excellence. With honors such as World’s Best Economy Class Airline and World’s Best Inflight Entertainment, Cathay Pacific meets the diverse comfort needs of large event groups, offering options that cater to value, space, and luxury preferences alike.
Next-Level Inflight Experience for Modern Event Travel
Beginning August 2025, all Cathay Pacific aircraft will offer 100% seatback inflight entertainment and 100% Wi‑Fi connectivity, setting a new standard for inflight experience. Whether preparing for a keynote, joining a hybrid event, or simply unwinding before an incentive trip or sports final, delegates can stay informed, productive, and relaxed in the air.
The innovations in inflight entertainment have earned prestigious global recognition, including:
• German Design Award – Gold for Interactive User Experience
• Red Dot Award – User Interface Design
With complimentary Wi‑Fi for First and Business Class passengers and free access for Asia Miles Diamond members across all cabins from November 2024, Cathay Pacific ensures a truly connected experience for every event traveler.
Ready to elevate your next MICE, Sports and Entertainment event with Cathay Pacific?
Learn more or register as a MICE partner:
https://www.cathaypacific.com/cx/en_HK/offers/mice.html