Incentive Industry Roundtable: GC Incentives' Cindy Mielke

In July, Incentive hosted its 17th Annual Industry Roundtable, bringing together a dozen leaders from all segments of the reward and recognition industry to discuss the many issues influencing and affecting the incentive business. The Roundtable will be the cover story of Incentive's Winter issue; you can read about last year's Roundtable here.

Before the Roundtable got underway, Incentive interviewed each participant. Here, Cindy Mielke, director of marketing and sales operations for GC Incentives, discusses the importance of building a culture of recognition as a recruiting and retention tool, and how the way an award is given makes it motivating.