. SportsTravel Road Trip | Northstar Meetings Group

SportsTravel Road Trip

Organized by SportsTravel magazine and sponsored by the Louisville Convention & Visitors Bureau and the Louisville Sports Commission, the SportsTravel Road Trip is a by-invitation-only networking and education event for chief executives and event directors of sports governing bodies.

Wednesday, March 11, 2020

3:45 p.m.
Gather for transport to U.S. Olympic & Paralympic Museum


Do not go directly to the U.S. Olympic & Paralympic Museum. You will not be admitted for the tour if you attempt to meet our group at the Museum. There is a strict dress requirement for this tour: long pants, long-sleeved shirts and sturdy shoes (no heels or ballet flats, please). If you can see your instep, your shoes are not going to pass and you will not be admitted to the tour. Sneakers and most men’s shoes are acceptable, but please expect an active, dirty construction site so the sturdier the shoe, the better. All tour participants will be required to sign a waiver and release and will be outfitted with a hardhat, vest, gloves and safety glasses. Also, please note that participants wanting to take the entire tour will need to walk up and down four flights of stairs as the elevators at the museum are not yet functioning. You will not be allowed to go on the tour if you do not adhere to these guidelines.

Gymnasium at The Ivywild School, 1604 S. Cascade Avenue, Colorado Springs
4:15 p.m.
Transportation departs Ivywild School for Museum


The transportation will depart promptly at 4:15 p.m. Latecomers will not be admitted for the tour.

4:15 p.m. 5:45 p.m.
Pre-Opening Tour of the U.S. Olympic & Paralympic Museum


The United States Olympic & Paralympic Museum, set to open this spring, will become a gateway for visitors to the city and a showcase for the Olympic and Paralympic movements. Inside the more than 60,000 square feet in the new downtown venue will be the home of the U.S. Olympic and Paralympic Hall of Fame and the chance for visitors to get up close and personal with heroes of the Games. In this exclusive behind-the-scenes hardhat tour, preview everything that is in store before the museum opens to the public. Afterward, join your fellow SportsTravel Road Trip attendees for a happy hour and more opportunities to network at the Gymnasium at the Ivywild School.

5:45 p.m.
Transportation departs Museum for Ivywild School
6:00 p.m. 7:00 p.m.
Happy Hour Reception at Ivywild School
Gymnasium at The Ivywild School, 1604 S. Cascade Avenue, Colorado Springs




Thursday, March 12, 2020

8:45 a.m. 9:15 a.m.
Networking Breakfast
National Strength & Conditioning Association, 1885 Bob Johnson Drive, Colorado Springs, CO 80906
9:15 a.m. 9:45 a.m.
Welcome to the SportsTravel Road Trip

Attendees will be welcomed by Tim Schneider of Northstar Meetings Group, Gen Howard of the Louisville Sports Commission and Tammie Liddie of the USOPC. First-time attendees and newcomers to the NGB community will have the opportunity to provide self introductions. An update on planning for the Olympic SportsLink and NGB Best Practices Seminars at TEAMS ’20 in Houston will also be provided.

 

9:45 a.m. 10:30 a.m.
NGB National Championships and Tokyo 2020: Best Practices for Leveraging Social Media

With some of the most high-profile events in the Olympic movement on the horizon, learn how your organization should plan to take advantage of the potential to engage stakeholders, fans and participants in your sport through social media. In this session, best practices for using social media in the important months ahead and sustaining interest levels in your sport after the 2020 Games conclude will be discussed.

Panelists

Jonathan Chaves/U.S. Olympic and Paralympic Committee
Aalina Tabani/USA Rugby
Brian Taylor/USA Boxing
Moderator: Matt Traub/SportsTravel

10:30 a.m. 10:45 a.m.
Break
10:45 a.m. 11:45 a.m.
A Formula for True Local Partnerships: Sponsorship + Venues = Growth


Sponsorship and support from businesses in the destination where your event is held can add tremendous value both financially to the event and in the community where it is hosted. In this case study, learn how Louisville, Kentucky, has approached local partnerships not only for events hosted there, but also to facilitate venue development to help support and maintain events in the years to come. By introducing Louisville-based Humana to the National Senior Games, the city produced a partner for the event organizer that has lasted well beyond one event. And by seeking corporate support for renovations to the city’s BMX track to bring it to Olympic standards, the city worked hand-in-hand with USA BMX to develop sponsor partnerships with institutions such as PNC Bank that have created a lasting legacy for the sport. Learn how your organization can develop deeper relationships with the cities that host your events, including simultaneous multi-city partnerships, that will help your sport grow.

Panelists

Greg Fante/Louisville Sports Commission
Michael Moll/PNC Financial Services Group
Marc Riker/National Senior Games Association
Moderator: Jason Gewirtz/SportsTravel

 

 

Jonathan Chaves

Jonathan Chaves

Social Media Graphic Designer, USOPC

Jonathan Chaves is the social media graphic designer for the United States Olympic & Paralympic Committee. In this position, Chaves supports the creative efforts of Team USA’s social and digital teams. While at the USOPC, Chaves has led the initiative to establish a distinct brand identity for Team USA in the digital space. He has helped create and capture new and innovative content to help tell the stories of Team USA’s Olympic and Paralympics athletes. In addition, he serves as the USOPC’s organizational resource for any creative needs. Chaves graduated from Oklahoma State University in 2018, where he earned a bachelor’s degree in marketing and sports management.



Greg Fante

Greg Fante

Vice President of Sports Development, Louisville Sports Commission

Greg Fante has been a leader in the Louisville hospitality industry for nearly 40 years. He currently serves as the vice president of sports development for the Louisville Sports Commission where he has worked since 2007. Prior to that, Fante served as national sales manager and senior sales manager for the Louisville Convention and Visitors Bureau. He has been an integral part of a team of professionals who have helped lead Louisville’s strategic planning, marketing and sales efforts for sports event attraction and creation for the region. Since the inception of the sports commission in 1999 he has helped attract and support more than 800 events that have generated nearly $1 billion in local economic benefits for the community. He started his career in the Louisville hotel industry before joining the convention bureau in 1999. In 2002, he helped co-found Team Kentucky, which is a statewide consortium of DMO’s focused on attracting inbound sporting events and activities across the Commonwealth. He has served on the board of directors for Louisville’s lodging association, Louisville's hotel sales association, the National Association of Sports Commissions and Team Kentucky.

 

Jason Gewirtz

Jason Gewirtz

Editor and Publisher, SportsTravel

Jason Gewirtz is the editor and publisher of SportsTravel. A veteran daily newspaper journalist and editor prior to joining SportsTravel in 2008, Gewirtz worked for the Long Beach Press-Telegram, where he started as a city hall reporter and was promoted to the position of executive city editor in charge of city and business coverage. He also worked as a reporter at the Daily Camera in Boulder, Colorado, and at the Broomfield Enterprise in Broomfield, Colorado. He is a former member of the board of directors for the National Association of Sports Commissions. Gewirtz has a bachelor’s degree in journalism from the University of Colorado at Boulder and has won numerous awards as both a writer and editor

Gen Howard

Gen Howard

Senior Sports Manager, Louisville Tourism

Gen Howard is a native of Louisville, Kentucky, and has over 20 years experience in the hospitality industry. She is currently the senior sports manager for Louisville Tourism and is responsible for leading the strategic sports initiative for the city and region. Howard works closely with the Louisville Sports Commission and together they have grown the sports tourism segment into the largest room-night generator and economic driver for the city. Howard attended Western Kentucky University and received a bachelor’s degree in communications with a minor in marketing and dance. She currently serves as a board member of Sports ETA and New Roots Inc, a nonprofit that fights food justice and insecurity in Louisville.

 

Michael Moll

Michael Moll

Senior Vice President, PNC Financial Services Group

Michael Moll is a senior vice president and director of client and community relations for the Kentucky and Southern Indiana operations of the PNC Financial Services Group. Moll directs sponsorship, community relations, charitable giving, internal communications and employee engagement activities that have an impact on the bank’s regional brand and image. A Louisville native, he graduated from Bellarmine College (University) and earned his master’s degree in clinical psychology from the University of Louisville. He joined PNC in 1986 as market research director and has since advanced through the organization with increasing responsibilities in marketing, public relations and communications, while expanding his involvement and leadership in the community. He has served on numerous boards, including the Louisville Sports Commission.

 

Marc Riker

Marc Riker

CEO, National Senior Games Association

Marc Riker serves as the chief executive officer for the National Senior Games Association. He joined the team in 2011 as the director of national games and was responsible for the successful execution of the NSGA’s premier event, the National Senior Games. He currently is the leader of the NSGA staff and is responsible for working closely with the current and future hosts of the Games. Before joining the NSGA, Riker spent 10 years as the executive director of the Alabama Sports Festival, an annual multisport Olympic-style competition for residents of all ages. He has also served serving as a YMCA aquatic director and head swim coach for 10 years.  Riker has a bachelor’s degree in business logistics from Pennsylvania State University and a master’s degree in sports management from the United States Sports Academy.

 

Timothy Schneider

Timothy Schneider

Founder and Chairman, Sports Division, Northstar Travel Group

Tim Schneider is the founder and chairman of the Sports Division of Northstar Travel Group. Through April 2017, he headed up Schneider Publishing, the Los Angeles–based company that launched the annual TEAMS Conference & Expo, and founded SportsTravel. He is a former radio station news director and worked in political campaign management prior to founding Schneider Publishing Company in 1987. He previously served two terms on the board of directors of the National Association of Sports Commissions and in 2017 was inducted into the inaugural class of the NASC Hall of Fame. Schneider is the former chair of the Destination & Travel Foundation, which was formed by the combination of the Destination Marketing Association International Foundation and the U.S. Travel Association Foundation.

Aalina Tabani

Aalina Tabani

Senior Communications Manager, USA Rugby

Aalina Tabani is the senior communications manager for USA Rugby where she manages public relations, social media, content production and media operations for four men's and women's national teams across two disciplines. Tabani has been with USA Rugby since 2017 and has served as press officer through two World Cups including San Francisco 2018 in men's and women's sevens and Japan 2019 in men's XVs. For both events, she produced a robust digital and social media offering that emphasized both the individual athlete and team story to engage international audiences. Prior to USA Rugby, Tabani worked for UNLV Athletics as the assistant director of marketing, directing digital marketing efforts for five sports including football. She has a bachelor's degree in communications from UNLV.

Brian Taylor

Brian Taylor

Communications and Digital Media Manager, USA Boxing

Brian Taylor, a graduate of East Carolina University and West Virginia University, joined USA Boxing in November 2016 and full time in March 2017, while being promoted to their Communications and Digital Media Manager in April 2018. Prior to joining USA Boxing, Brian interned or worked in a variety of sports teams/organizations in public relations and social media, as well as in corporate sponsorship activations in sports, including the Big South Conference, NASCAR, Capital One Cup and the Charlotte Bobcats. 



Matt Traub

Matt Traub

Senior Editor, SportsTravel

Matt Traub is the senior editor for SportsTravel, focusing on digital and social media strategy. Before joining SportsTravel in 2019, he worked in sports departments at several newspapers across the United States, most recently as the assistant sports editor at the Salt Lake Tribune. Under his leadership, the organization grew digital audience around the region’s most-loved topics: the Olympics, the Utah Jazz and college football. He also was in charge of sports departments at newspapers in New York, Pennsylvania and South Carolina that were repeatedly recognized by the Associated Press Sports Editors as a Top 10 section nationally with coverage of everything from the Little League World Series to Southeastern Conference football. He enjoys traveling, strong coffee and watching dismal sports teams.




2020 WISE Scholars

NewCarias    New McMurchie       

        Sofia Carias                  Sarah McMurchie               

The Louisville Sports Commission’s inaugural Women in Sports Enrichment (WISE) scholarship recipients will be participating in the SportsTravel Road Trip. Two students are recognized for their ability to represent Bellarmine University, its student body and its student-athletes at the highest level. The winners are Sofia Carias, a Business and Sports Administration Major with a long list of achievements and who also is a track and field athlete, and Sarah McMurchie, who is pursuing her degree in exercise science with a minor in nutrition and who also is a track and field athlete. They will be accompanied by Dr. Dan Bauer, Chair of the Sports Administration Program and Business School Professor. Dr. Bauer has taught at Bellarmine since 1995 and served as the Dean of the Rubel School from 2000–2015.

 

SportsTravel ClassroomSessionPresenterSportsTravel Presenters

Event Organizer Contact:

Nicole Goddeyne

310-954-2504

[email protected]

Event Logistics Contact:

Beth Dean

513-817-8737

[email protected]