Samantha Anton

Chief Operating Officer, North America Scholastic Esports Federation

Samantha Anton is the chief operating officer for the North America Scholastic Esports Federation (NASEF), a nonprofit dedicated to using esports as an opportunity to engage and empower all students to learn, grow and thrive. Employed under leading collegiate esports program UCI Esports at the University of California-Irvine, Anton manages the program’s exclusive partnership with NASEF, funded by the Samueli Foundation. Her role includes oversight of all NASEF programs, including high school clubs, tournaments, curriculum and additional learning initiatives, and special events. An event planner by trade, Anton made the shift from higher education events to esports in 2017. Prior to then, she coordinated recruitment and outreach events for UCI Undergraduate Admissions.