Pearleen Mofford

President, SITE Canada and Sales Director, Fox Harb’r Resort

As a life-long champion of the travel industry who grew up in the attic of her parent’s hotel, Pearleen has spent her career delivering exceptional destination experiences and forging long-lasting business relationships with her clients around the world. Starting out her career in crisis communications, then she led the first virtual agency in Nova Scotia for over 15 years. She has launched new airline routes for over a dozen airlines with events in North America and Europe. She is credited with staging the first pop-up dining festival in North America, before pop-up was a thing.

For seven years, Pearleen designed and delivered one-of-a-kind, authentic and culturally specific meeting and incentive programs for visitors from around the world, while leading the largest DMC in Atlantic Canada. She is known for her creative thinking and her 'think big’ philosophy that’s resulted in doing things that have never been done before.

Currently, she is the sales director at Fox Harb’r Resort in Nova Scotia and serves as president of SITE Canada.