Jay Klinghorn

Chief Innovation Officer, Co-Founder, Zartico

Jay Klinghorn is the chief innovation officer and co-founder of Zartico, specializing in developing imaginative and innovative solutions to complex problems. Makers of the first destination operating system, Zartico harnesses and streamlines big data, science, AI and technology to provide unprecedented visibility into the movement of people and economic opportunities. At Zartico, Klinghorn is creating software to help the ecosystem of destination organizations focus the economic engine of the visitor economy to make it more beneficial to communities, more valuable to visitors and more equitable and open to entrepreneurs in rural and urban communities. Drawing on his years at the Utah Office of Tourism, experience guiding professional photographers in their transition to digital businesses, his vision is helping to shape solutions for the 10th largest industry in the world.