Northstar Meetings Group

Peter Greenberg, Janette Roush to Headline SMU International

The CBS travel expert and Brand USA’s chief AI officer will share travel and tech trends at Northstar’s March event.
Northstar's SMU International will take place March 10-12, 2025, at the New York Marriott Marquis in Times Square. Photo Credit: Luciano Mortula-LGM for Adobe Stock

Peter Greenberg, the Emmy Award–winning investigative reporter, producer and travel editor for CBS News, will deliver the keynote session at SMU International, Northstar Meetings Group’s hosted-buyer event for those who plan meetings and incentive programs outside the United States. The gathering, celebrating its 21st anniversary this year, will take place March 10-12 at the New York Marriott Marquis in New York City.

In his dynamic presentation, the renowned "travel detective" — who also produces several travel shows on PBS and hosts Eye on Travel, a weekly show on CBS News Radio — will reveal what’s new, what’s trending, and what’s influencing tourism and events now. Among the topics he'll address during his March 11 education session are emerging destinations; must-know airline, hotel and cruise news; overtourism; new passport and documentation rules; and much more.

In her engaging and easy-to-understand style, Janette Roush, senior vice president of innovation & chief AI officer at Brand USA, will discuss AI Essentials for Event and Tourism Professionals during her March 12 presentation. Roush will demonstrate the numerous ways AI technology can streamline event professionals' planning and job functions The presentation will empower participants to harness generative AI to shape the success of their meetings and their organizations.

Other highlights of Northstar’s Big Apple event include two days of prescheduled meetings with key international suppliers, delicious meals and numerous networking opportunities in one of the world’s greatest travel destinations.

Click here to register for SMU International, or here to view Northstar's full calendar of events.

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