This webinar originally took place on April 21, 2021.
While the need for greater diversity at business events has long been a concern for meeting professionals, it has gained fresh urgency in recent months, and greater scrutiny as many organizations and industry members have expressed regrets and frustration that these efforts have not gone far enough. In this webinar, diversity experts share strategies for bringing greater inclusion to meetings.
Earns 1 Hour of CMP Credit
Chief Operating Officer, Destinations International
Melissa Cherry serves as the chief operating officer at Destinations International and is responsible for the development and execution of overall marketing, communications, information technology, meetings and education strategies to promote and elevate the association's mission to advance the success of the destination marketing industry worldwide. Prior to joining Destinations International, Cherry was senior vice president for marketing and cultural tourism at Choose Chicago. Cherry’s 25 years of experience in the industry includes prior positions at the Chicago History Museum and the Los Angeles Tourism & Convention Board.
Chief Diversity Officer and Director of Event Strategy, Talley Management Group
Derrick Johnson is chief diversity officer and director of event strategy at Talley Management Group where he develops and connects the diversity, equity, and inclusion initiatives of organizations with an evolved and sustainable vision for experience design. As a first-generation college graduate and having completed undergraduate studies at the University of Florida, Derrick holds a Master of Science in Business Leadership and Management from Western Governors University. Derrick joined the PCMA Board of Directors in 2019 and facilitated its Digital Event Strategist Certification Course in 2020, guiding thousands of planners through an evolved digital mindset during the eye of COVID-19. He also serves as Chair of the Board for LGBT Meeting Professionals Association and sits on the Board of Directors for the Lesbian and Gay Band Association.
Founder and CEO, Innovate Marketing Group
Amanda Ma is the founder and CEO of Innovate Marketing Group, an award-winning live and virtual experience agency that provides full-service event and activation services for Fortune 500 companies. She has more than 16 years of experience in the industry and was recently named one of the "100 Most Influential People in the Events Industry Globally" by Eventex. Amanda currently sits on the board of Entrepreneur Organization - Los Angeles as the diversity and inclusion chair. She is also a board member of the California Events Coalition and the Asian Business Center Los Angeles, and is the chairman emeritus of the Asian Pacific Community Fund. She is a tireless champion for diversity and inclusion.
Manager, Global Accounts, HelmsBriscoe
With more than 25 years of hospitality experience, LaToya Williams knows what is needed to execute successful events. After years of working with numerous hotel brands in the West New York area, Williams partnered with HelmsBriscoe in 2019 so she could use her in-depth skills and experience to help companies across the country create memorable meetings. She is a board member of the MPI Upstate New York chapter and was named one of Northstar Meetings Group's "Top 25 Influencers for the Meetings Industry" in 2020.
Elise Schoening, associate editor, Northstar Meetings Group