Wednesday, Feb. 12, 2020 2:00 PM EDT
Adding a corporate social responsibility element to a meeting can engage attendees and give back to the host community, improving brand image and harnessing the power of events for the greater good. Industry experts share insight on simple yet meaningful
initiatives you can add, including where to find partners and how to put an idea into action.
Jessi Minneci, Northstar Meetings Group
Melissa Van Dyke
Melissa Van Dyke is vice president of design and insights for Creative Group where she runs a center of excellence for data-driven experience design. Prior to joining Creative Group she was president of the Incentive Research Foundation for almost 10 years, during which time she proudly helped triple the organization's research and education footprint. She came to the IRF from her position as managing consultant of the Employee Engagement Practice at Maritz. Van Dyke was selected as been honored as a Top 100 HR Influencer, Northstar Meetings Group's 25 Most Influential People in the Incentive Industry, BizBash Top 500 Leaders in Events, a Perennial Leader in the Meetings Industry and has authored the chapter on "Nonmonetary Awards: Experiential, Tangible, and Cash Equivalent Awards" in the sixth edition of the Compensation Handbook.
Lain is president and facilitator of Odyssey Teams, Inc., a motivational teambuilding and leadership training company, offering a training course focused on philanthropy. He has delivered keynotes to thousands of companies in more than 21 countries with clients including Microsoft, Hampton Hotels, Oracle, Charles Schwab, Johnson Controls, Caterpillar, Gallo Wines, DaVita, Shell, and Genentech.