This webinar took place on January 28, 2026
In this webinar, we’ll explore creative strategies and practical solutions for getting the most from your meetings dollars without compromising on the experience.
Our panel of experts will share their tried-and-true tips and solutions for making the most of your budget while still delivering a successful event.
Among the takeaways for this webinar:
- Smart budget allocation: Learn how to prioritize spending for maximum impact.
- Creative solutions: Discover innovative ways to save without sacrificing quality.
- Better vendor and supplier negotiations: Gain practical tips on negotiating favorable terms and securing discounts with vendors and venues.
WATCH NOW
SPEAKERS
Amy Black, CMP
Director of Experience Design & Strategic Sourcing, Creative Group
With more than 20 years of expertise in event design, Amy Black brings a highly creative, solutions-oriented mindset to every engagement. She leads strategic-sourcing teams at Creative Group, designing and delivering event experiences that drive measurable business impact. By blending data-driven decision-making with imaginative problem-solving, Amy empowers her teams to shape smarter, more meaningful client solutions. Known for her negotiating expertise, Black aligns stakeholder goals with long-term success, maximizing event investments and elevating the value of every experience.
Bre Maxim, CMP
Account Director, Bishop-McCann
With 17 years of experience across the events and hospitality world, Bre Maxim has led everything from large-scale corporate programs and trade shows to high-end incentives and international events. She currently is an account director at Bishop-McCann, where she guides client programs from concept to execution, creating experiences that maximize impact and ROI. With a degree in event management from Johnson & Wales University, and a career that spans hotels, nonprofits, and third-party agencies, Maxim offers a well-rounded view of the full event industry.
MODERATOR
Lisa Grimaldi
Editor, Incentives and Destinations, Northstar Meetings Group
Lisa Grimaldi is the editor of Incentive, overseeing all content and its live and virtual events, including Incentive Live and the Global Incentive Summit, as well as the brand's annual Motivation Masters awards. She also oversees Northstar’s digital destination coverage, including destination guides and newsletters.
