This webinar takes place on Wednesday, Aug. 19, 2026, at 2:00 PM ET
Finding the right destination likely feels more challenging than ever. Hotel calendars are filling on account of strong meetings demand, and planner budgets are being squeezed. So how can you still get the dates, rates and space you need? This session breaks down some of the shifts happening in the market — and the smart moves planners are making in response. From tapping into second‑ and third‑tier cities to rethinking timelines, expectations and negotiation tactics, we’ll show you what’s working right now.
You'll learn:
- How alternative destinations are changing the sourcing landscape
- What planners are doing differently in their search and selection process
- Practical ways to stretch budgets without compromising quality
REGISTER NOW
Earns 1 Hour of CMP Credit
MODERATOR
Sarah J.F.
Braley
Managing editor, Northstar Meetings Group
Sally oversees content on Northstar’s meetings-related websites, as well as the print edition of Meetings & Conventions and Successful Meetings, along with covering key beats. Sally joined M&C in 1994 as a senior editor, after spending eight years at New Jersey Monthly magazine.
She holds a master’s degree from the Medill School of Journalism at Northwestern University and a B.A. in Journalism (with minors in French, Greek and psychology) from the University of Massachusetts at Amherst.
SPONSORED BY
