Making Your Event a 'Must-Attend'

This webinar took place on February 25, 2026

Amid crowded calendars and endless to-do lists, attendees are becoming more selective than ever with their time. Planners, in turn, must do more to showcase the value of their conference and shore up registrants. In this webinar, industry experts will share proven strategies for attracting and retaining attendees year after year.

Participants will learn:

• New ways to boost early registration and generate FOMO around your gathering
• How small changes to the agenda can have a big impact on the value delivered
• Tips for helping attendees justify the time and cost of attending

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Earns 1 Hour of CMP Credit 

SPEAKERS

Constance Samuels

Senior Vice President of Events, Opportunity Finance Network

Constance (Connie) Samuels is the Senior Vice President of Events at Opportunity Finance Network, a nonprofit association based in Washington, DC. She brings nearly 20 years of hospitality experience, including the last 10 years in association event management. She holds a BS in Hospitality Management from Virginia State University and an MBA from Virginia Tech. In her free time, she enjoys traveling, live music, and bowling.

Lisa Schulteis

Founder, ElectraLime Marketing

Lisa Schulteis is an international speaker and event strategist known for neuroscience-driven event design. As founder of ElectraLime Marketing and executive director of the Northwest Event Show, she helps organizers create engaging experiences that strengthen connection, improve learning outcomes and drive measurable business growth.

MODERATOR

Elise Schoening

Editor, Meeting News; Senior Editor, Northstar Meetings Group

Elise Schoening is Senior Associate Editor with Northstar Meetings Group. She joined the editorial team in 2019 and covers everything from the latest news in the Northeast region to the rising importance of sustainability and DEI. In addition to news coverage and social media management, Elise oversees publication of the CCi.