This webinar takes place on August 5, 2026, 2:00 PM ET
Choosing the right destination is one of the more strategic decisions a planner can make, yet the process is often driven by routine, convenience or budget alone. In this webinar we'll focus on site selection as a strategic tool, demonstrating how the right location can reinforce your event's purpose, energize and engage attendees, and drive measurable outcomes. Takeaways will include:
- Establish a framework for selecting destinations that takes into account event purpose, audience profile and the desired attendee experience — as well as budget — to evaluate your options better.
- Understand how factors like venue layout, local culture, climate and accessibility shape the agenda and attendee behavior.
- Sell the results to your stakeholders, making the case for the decision by connecting the destination to the business objectives and outcome.
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Earns 1 Hour of CMP Credit
MODERATOR
Michael
J. Shapiro
Director of Content Strategy, Northstar Meetings Group U.S.
Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.
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