Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Virtual Event Technology Investments
Virtual-Event Platform Hubilo Raises $125M in Funding
As investors anticipate the shift to hybrid, the event-technology company is the latest to benefit.... Read More
By Michael J. Shapiro | October 12, 2021
Engaging Your Audience at Hybrid Events
Engaging Your Audience at Hybrid Events
Wed., Oct. 6, 2021, 2 p.m. ET... Read More
By Michael J. Shapiro | October 6, 2021
TripActions Team Travel Meetings Events
TripActions Adds Meetings Support to Team Travel Platform
The latest solution incorporates the service and expertise of the Reed & Mackay travel and event... Read More
By Michael J. Shapiro | October 1, 2021
Miami Skyline STR ADR Increase
Group Hotel Demand Surges, ADR Highest Since February 2020
According to STR, for the week ending Sept. 25 group average daily rate eclipsed $200 for the first... Read More
By Michael J. Shapiro | September 30, 2021
meetingstech-roundtable-2021
MeetingsTech Roundtable 2021
Wed., Sept. 15, 2021, 2 p.m. ET... Read More
By Michael J. Shapiro | September 13, 2021
Booking Small Events Today
Booking Small Events Today
Planners are battling several challenges when finding and booking meeting venues — here’s what they... Read More
By Michael J. Shapiro | September 7, 2021
Hotel X IHG Vignette
IHG Launches Vignette Collection, a New Soft Hotel Brand
The global hospitality company's 17th brand will have a portfolio of independent luxury and lifestyle... Read More
By Michael J. Shapiro | August 26, 2021
Aventri Teams With Brandlive for TV-Like Virtual Events
Aventri Teams With Brandlive for TV-Like Virtual Events
Brandlive's Greenroom video-production software is now available on Aventri's Virtual Events 2.0... Read More
By Michael J. Shapiro | August 24, 2021
Proof of Vaccination Required CES
CES 2022 Will Require Proof of Vaccination to Attend
The massive electronics trade show will take place in Las Vegas Jan. 5-8, 2022, and will offer a... Read More
By Michael J. Shapiro | August 17, 2021
Secrets Akumal Riviera Maya Hyatt AMResorts
Hyatt Hotels to Acquire Apple Leisure Group, Parent of AMResorts
Luxury all-inclusive hotel resort brands such as Dreams and Secrets are part of the deal.... Read More
By Michael J. Shapiro | August 16, 2021
More