The Meetings Show Asia Pacific 2026 concluded its third edition on a high note, reinforcing Asia Pacific’s position as one of the world’s most dynamic and resilient markets for the meetings, incentives, conferences and exhibitions (MICE) industry.
Held April 14-15 at the Marina Bay Sands Expo & Convention Centre in Singapore, the show demonstrated strong growth, with deeper regional participation and a significant uplift in business outcomes, underscoring the industry’s continued momentum amid a challenging global landscape.
Organized by Northstar Travel Group and co-located with the inaugural Global Travel Marketplace Luxury Asia Pacific and second edition of Business Travel Show Asia Pacific, TMS APAC brought together 1,913 meetings and travel professionals, with over 600 buyers from more than 80 countries, marking a 10 percent increase from 2025.
"The Meetings Show Asia Pacific has become a powerful barometer for where the global MICE industry is heading," said Jason Young, CEO of Northstar Travel Group. "The level of business activity, engagement and innovation seen here reflects the strength of Asia Pacific and its growing influence in shaping what comes next for our industry. Across the show floor and throughout the program, what stands out is the confidence, adaptability and partnership mindset driving the region forward, even in a complex global environment."
A resilient industry
In her opening address, Guest-of-Honour Ong Huey Hong, assistant chief executive of the Industry Development Group for the Singapore Tourism Board, noted that the MICE industry continues to demonstrate resilience and adaptability, finding innovative ways to bring people together to collaborate. She added that Singapore remains committed to providing a stable, reliable platform for global organizations to partner and build for the future, and called on the industry to forge new connections, dream boldly and drive innovation.
A key value driver of the event was its curated-buyer program, which facilitated high-quality connections and tangible business opportunities. Reflecting the breadth of the industry, new participants — such as the Korea Tourism Organization, Hilton, the Malaysia Convention & Exhibition Bureau, the Budapest Convention Bureau – HUNGEXPO Budapest Congress and Exhibition Centre, Destination Vancouver, the Spain Tourism Board, Aichi Sky Expo, AYANA Resort Bali, the Banyan Group and Bintan Resorts — brought fresh energy to the show.
They joined a strong line-up of returning and key exhibitors collectively reinforcing the depth and diversity of the show floor, including the Japan National Tourism Organization, Hyatt Hotels, IHG Hotels & Resorts, Millennium Hotels & Resorts, JTB Meetings & Events, Pan Pacific Hotels Group, Seibu Prince Hotels & Resorts, the Singapore Tourism Board, Business Events Sarawak, the Commerce and Investment Promotion Institute of the Macao Special Administrative Region, the Tourism Promotions Board Philippines, the Jeju Tourism Organization, the Kyoto Convention & Visitors Bureau, ProColombia, and Visit Monaco.
New and returning participants praise the show
Building on the success of its previous editions, TMS APAC 2026 continues to expand both in scale and strategic relevance. Mandy Pham, director of sales at New World Hotels & Resorts Vietnam, noted that since participating in the inaugural show, they have generated many potential leads, with several already converted into business, underscoring the event’s effectiveness in driving tangible business outcomes.
Returning exhibitor Yasuhiro Umeda, specialist, bidding and promotion division, of the Kyoto CVB, observed that discussions progressed rapidly from initial engagement to fully developed event concepts, highlighting how effectively TMS APAC connects needs with solutions within a short time frame.
"It is our first time attending TMS APAC," Insook Lee, executive director of the Korea MICE Bureau for the KTO. "A total of 21 organizations form our pavilion to promote Korea to global buyers. We found the event very meaningful as a platform to showcase Asia as a hub for MICE events and meetings.”
Richard Soo, managing director of MEP Meeting & Exhibition Planners in Malaysia, praised the connections he made. "The show brings in a high concentration of credible suppliers and key players in Asia Pacific. The region is the place to be for the business events industry, and this is where we will have the greatest impact."
Asia Pacific’s leading MICE trade show, TMS APAC will return on April 21-22, 2027, at the Marina Bay Sands. Register your interest early.
