College Station, Texas, to Host Northstar's Destination Southwest

Northstar Meetings Group has announced that Destination Southwest will be held in College Station, Texas, at The George Hotel and Cavalry Court Hotel on Dec. 1-3. 

The hosted-buyer event is designed for planners who are actively sourcing meetings in the Southwest, as well as hotels, venues and CVBs from across the region, including Arizona, California and Kansas. 

"We're thrilled to welcome Destination Southwest to College Station," said Jeremiah Cook, assistant director of tourism for Visit College Station. "This year's event offers a unique opportunity to experience the genuine hospitality and spirited culture that define our community. Set against the backdrop of Century Square, home to Valencia Hotel Collection's stunning flagship properties, The George and Cavalry Court, attendees will enjoy three days of engaging programming, exceptional dining and authentic local flavor. We look forward to showcasing all that makes College Station a vibrant and distinctive destination."

Julie Austin, CEO of Creative Innovation Group, will lead one of the education sessions on "Surviving Disruption: Unique Innovation Strategies to Create Your Ultimate Competitive Advantage." Attendees will also participate in one-on-one meetings, networking receptions and activities that show off the destination. 

"We are eager to welcome Destination Southwest to experience the vibrant community of Century Square," said Lydia Godfrey, director of sales and marketing at The George and Cavalry Court. "Our teams look forward to providing attendees with unique and authentic hospitality that defines our corner of Texas as they connect, learn and inspire one another throughout the week."

Click here to register for Destination Southwest. To view the full calendar of Northstar events, visit northstarmeetingsgroup.com/events.