This webinar took place on May 6, 2026. Watch now.
The most successful events do more than just deliver content — they leave a lasting impression on every attendee. In this live webinar, industry experts will share strategies and real-world examples of how purpose-driven design can elevate every aspect of your event.
Topics covered will include:
- How to define and align stakeholders around the purpose of your meeting
- Tips for crafting agenda with more intentional sessions and networking activities
- Strategies for engaging the local community and incorporating CSR initiatives that give back
- Better ways to evaluate the success and impact of your event
WATCH NOW
Earns 1 Hour of CMP Credit
SPEAKERS
Kate Cardoso
Founder, Travel With Purpose Pact
Kate Cardoso, a corporate meeting planner with more than 20 years of experience in both agency and in-house roles, excels at the intersection of strategy, creativity and execution. Through her work and her organization, Travel with Purpose Pact, she champions sustainability and drives social impact within the MICE industry.
Shameka Jennings
Founder, EventsNoire
Shameka Jennings, MTA, CMP, DES, CAE, is a strategic event leader and the founder of EventsNoire, where she partners with organizations to design high-impact, purpose-driven experiences. Known for her IMPACT Framework, she helps clients move beyond
logistics to create events that drive connection, community and measurable results. She is also the creator and host of “Shameka Meets,” a talk show highlighting people, ideas and experiences shaping the future of events.
MODERATOR
Elise Schoening
Editor, Meeting News; Senior Editor, Northstar Meetings Group
Elise Schoening is Senior Associate Editor with Northstar Meetings Group. She joined the editorial team in 2019 and covers everything from the latest news in the Northeast region to the rising importance of sustainability and DEI. In addition to
news coverage and social media management, Elise oversees publication of the CCi.
SPONSORED BY
