Marketing Challenges International has rebranded as MarketID as the firm expands its scope of services for international destinations seeking to connect with the North American meetings and travel markets.
The company’s new offerings include an expansion of its digital-marketing services, and for the leisure travel market, consumer-facing roadshows, targeted travel research, partnerships and travel advisors.
MarketID will continue to provide Marketing Challenge’s integrated guidance for destinations through in-market representation, travel industry intelligence, sales and lead generation services, brand strategy, public relations and advertising, events and experiences, consulting, and special projects. Details for these services are outlined on the new MarketID website.
“We have been helping tourism boards and convention and visitor bureaus reach the North American market for more than three decades, and it felt like the right time to go a few steps further as an agency," said Michel Couturier, MarketID’s managing partner. "We are excited to build on our many years of success by helping our clients extend their impact and appeal to travelers of all types."
"This rebrand reflects not just an extension of our offerings into new markets and services, but the reenergized travel industry itself," said the group's other managing partner, Jacqueline Hewitt. "After the disruptions of the last year and a half, travelers are eager to get back out into the world, whether for business, events or vacation. MarketID can’t wait to help its clients tap into this excitement and share their own destinations’ offerings."
