Disney Meetings & Events Unveils New Products at IMEX

Disney Meetings & Events has announced new resources for meetings during IMEX America. Offerings range from enhanced opening sessions to creative team-building and networking opportunities at Disney destinations around the world.

"These new products and experiences build on a legacy of meeting and event expertise that spans more than half a century," said Ramiro Vazquez, vice president of Disney Destination Gatherings. "They're also the latest example of the innovative ways we help organizations deliver on business objectives, elevate critical moments of an event and deliver experiences that attendees will never forget."

Team-building sessions

Combining Disney stories with play-based learning, Disney Meetings & Events created original team-building and networking sessions designed to increase audience engagement and retention. Competitive activities are based on the Star Wars,Toy Story and Monsters, Inc. movies, while a networking event is inspired by Pirates of the Caribbean.

General sessions

Meeting planners now can tap into an expanded portfolio of content to open a general session when meeting at a Disney destination. Designed by Disney event architects, new options include "digital power entrance," a high-energy, audiovisual kickoff; "technically singing," a way to surprise attendees with a musical introduction of a host; "unwritten," an inspirational presentation designed to bring delegates together; and "karaoke surprise," a fun Disney twist on a karaoke performance.

"Engaging content is a powerful benefit of working with Disney Meetings & Events," Vazquez said. "Our Disney team includes experienced educators, program designers and producers who know how to bring important business messages to life in impactful ways that attendees will remember. Whether you're looking for the perfect opener or an immersive multiday experience, few industry providers have the quantity or caliber of talent, and the offerings that Disney does."

All sessions can be customized to fit most group sizes and budgets. 

Disney Creative Studio

The reimagined Disney Creative Studio will be unveiled at Walt Disney World Resort in Florida next year. The facility will serve as a hub where planners can collaborate with the Disney Meetings & Events team to customize their meetings and incentives. All the resources they offer can be found under one roof, from entertainment and content to décor, floral arrangements, audiovisual needs and catering. 

"The Disney Creative Studio is... an inspirational setting dedicated to helping meeting professionals create the most impactful experiences and events," said Amy Pfeiffer, director of Disney Meetings & Events at Walt Disney World Resort. "And it's rooted in the Disney ethos of creativity, innovation and fun."

Disney event architects

From inception to completion, a team of Disney event architects work with planners to build their shows from the ground up. 

"Our talented event architects include sales and service managers, event producers, culinary experts, and more," Pfeiffer said. "It's a world-class team that works together to turn client vision into reality. They are proactive problem-solvers who use a proven Disney approach to experiential design, one that builds on best practices honed over decades by Walt Disney Imagineering."

Another perk of meeting at a Disney destination is single-source billing, allowing planners to charge almost all costs — including production, services, food-and-beverage, and transportation — to one master account.