Paul Black has been named head of business events for VisitBritain/VisitEngland. In his role, he’ll work with government entities in the United Kingdom and with industry partners to secure more international events, showcase British destinations and help rebuild the meetings sector.
An experienced destination sales and marketing professional, Black formerly served as senior director, European MICE, for NYC & Company, the city's convention bureau. Prior that post, he ran the MICE team at destination representation company at Hills Balfour MMGY, where he worked with clients including the Thailand Convention & Exhibition Bureau, Dubai Business Events and the Las Vegas Convention & Visitors Bureau.
“I am delighted to be taking on the role… and looking forward to meeting as many people as possible in the sector as I review how VisitBritain/VisitEngland should focus its efforts to deliver value to the industry,” said Black.
“We are delighted to welcome Paul to the role of head of business events, with his experience and knowledge of the industry and his proven track record of sales and strategic consultancy,” said VisitBritain/VisitEngland deputy CEO Patricia Yates. “Following a difficult time for the business-events sector, it is more crucial than ever that we are able to support U.K. destinations, venues and suppliers in their recovery. Through the work that Paul and his team will deliver, we are confident we can secure major international business events and continue to showcase why the U.K. is a leading choice for the MICE sector.”
