Measuring the Impact of Sustainable Meetings

This webinar took place on April 29, 2026. Watch now.

Once you've put a number of practices in place to make your events more sustainable, it's time to measure the actual impact of your efforts. There are many elements this webinar aims to explore — including waste diversion, carbon emissions, F&B and products sourcing, and community engagement. Join our event-sustainability thought leaders to learn more about sustainability objectives, selecting the right metrics, and using practical tools to evaluate how green your meetings really are.

To be discussed:

• Integrating measurement into every stage of the event lifecycle
• Making the case for continuing or upping your sustainability game to stakeholders
• Using your event's results to improve even further
  
  

WATCH NOW

Earns 1 Hour of CMP Credit 

SPEAKERS

Anna Abdelnoor

Founder of ISLA, Creator of TRACE by Isla

Anna Abdelnoor is the founder of ISLA, an advisory body for sustainable events, and TRACE by Isla, the emissions-insights platform used across the global events industry. Working across sustainability, risk, data and business reality, Abdelnoor supports organizers, venues and agencies to make sense of how environmental risk shows up in operational decision-making, financial resilience and long-term business continuity.

She is known for asking difficult questions and pushing the industry to move faster where the stakes already are clear. Her approach is pragmatic and systems-led, grounded in the belief that progress only happens when accountability is owned, and decisions are made, where power actually sits. Abdelnoor regularly speaks on focusing on outcomes over optics, the role of data in better decisions, and what it takes to turn intention into reality.

Aaron Elliott

Senior Sustainability Consultant, MeetGreen

Aaron Elliott has spent more than two decades working at the intersection of science, policy and real-world environmental impact. His career spans environmental lobbying in Washington, D.C., hands-on work as an environmental scientist, and consulting on event sustainability. All experiences that shaped his practical and results-driven approach. Since joining MeetGreen in 2013, Aaron has helped events around the world measure, manage, and meaningfully reduce their environmental footprints. From getting deep in the weeds with carbon accounting and life-cycle analysis to guiding teams just starting their sustainability journey, he meets organizations wherever they are and helps them move forward.

MODERATOR

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.