Located on the southernmost tip of the African continent, South Africa has a coastline that stretches 1,600 miles, vast desert plains, rich forestry and majestic mountainous terrains. Its breathtaking beauty is among the most stunning in the world. The sub-tropical and temperate climate conditions make it very attractive to visitors.
South Africa is a big draw for event attendees. And for those looking to explore the destination pre or post business event, South Africa has it all including many bucket-list experiences. With a wide range of national parks and numerous internationally recognized Blue Flag beaches along its vast coastline, South Africa offers the perfect opportunity to blend business with leisure. Adding extra time to a trip promises an experience that will linger long in the memory, whatever you choose.
A multilingual nation with 11 official spoken languages — along with South African Sign Language recognized as the 12th official language — including English, it has a population of around 63 million. The country’s rich cultural heritage is reflected in its people, who embody a strong spirit of teamwork and collaboration. This unity is deeply rooted in the philosophy of Ubuntu, which, loosely translated, means ‘I am because you are.’
South Africa’s extraordinary canvas of magnificent, vast open spaces, stretches of pristine beaches, majestic mountain ranges, exhilarating bush safaris and vibrant cities are what make South Africa unique for business events. Step outside of the conference center and experience the joy of being hosted under a stunning African sky.
Your Local Partner: SANCB
The South African National Convention Bureau (SANCB) is your central resource for impartial guidance, destination intelligence and expert support when planning business events in the country.
The SANCB offers support for bids, research insights and co-ordinated national backing. Its professional team can assist event organizers with venue options, supplier networks, marketing materials and access to industry experts. Eligible events may receive subvention funding for bid support. The SANCB can connect planners with trusted destination management companies, regional convention bureaus and provide promotional tools to help boost delegate attendance.
For more information, on planning events, contact the South African National Convention Bureau.
Or email: convention@southafrica.net
For Cape Town, click here.
For Durban, click here.
For Johannesburg, click here.
Getting There
South Africa is increasingly accessible from North America, with convenient one-stop connections through major global hubs and expanding direct services. Travelers can reach Johannesburg, Cape Town and Durban via gateways such as New York, Atlanta, Washington D.C. and Toronto, with smooth transits through Europe and the Middle East. Direct flights operated by Delta Air Lines and United Airlines link key U.S. cities to Johannesburg and Cape Town, reducing travel time and simplifying planning for participants. Modern airports, efficient onward domestic connections and strong airline partnerships make traveling from North America to South Africa easier and faster than ever.
