Strategies for Growing Attendance

Are you looking to grow attendance for your next event? There are a variety of little things you can do using just email, social media platforms and AI that can drive a lot of net new registrations, says Jay Schwedelson, founder of Guru Media Hub and an expert in such tactics.

In this Northstar Learning Academy Express, Schwedelson shares the tactics and tips his agency uses to uncover new participants and drive registration for its clients. You'll learn:

• Why Reddit and Instagram are more cost-effective platforms than LinkedIn for reaching new audience members
• Data-driven insights on email marketing and which messages actually are opened
• How to employ Answer Engine Optimization and ensure AI is working in your best interests

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SPEAKER

Jay Schwedelson

Founder
Guru Media Hub

Jay Schwedelson has built and led businesses that have generated more than $400 million in revenue by doing what most marketers are too afraid to try: breaking the so-called “best practices.”
 
He is the founder of several companies, including SubjectLine.com, a free subject line–rating tool that ranks in the top 1 percent of websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, he leads a team that executes more than 40,000 marketing campaigns annually for some of the world’s most iconic brands.
 
Schwedelson also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting more than 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S. out of more than 55,000, according to Apple Podcasts.
 
A tireless advocate for bold, research-backed marketing, Schwedelson shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list 10 years in a row, Schwedelson has keynoted and spoken at more than 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what really works.

MODERATOR

Michael J. Shapiro

Director of Content Strategy
Northstar Meetings Group U.S.

Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.