Artificial Intelligence is transforming how events are planned, marketed and managed — offering exciting new opportunities for innovation, creativity and efficiency. This course provides a practical look at how event professionals
can leverage AI tools across all stages of their work.
Participants will learn how to use AI for time-saving tasks like content creation, data analysis and marketing-campaign development, as well as for more advanced applications like brand
building and audience persona development. The course explores how to prompt AI effectively, collaborate iteratively with AI tools and apply specialized platforms designed specifically for event planners.
In addition to practical strategies,
the course addresses the critical ethical and legal considerations surrounding AI use, emphasizing the importance of human oversight and responsible innovation. Finally, it offers a glimpse into the future of AI technology, introducing emerging concepts
like Agentic AI and their potential to reshape the event planning industry even further.
Through real-world examples and future-focused insights, this course equips event professionals with the knowledge and skills to confidently integrate
AI into their workflows — unlocking new possibilities for smarter, faster and more creative event experiences.
Sponsored by
Who is this for?
- Meeting planners
- Event marketers
- Producers of events, conferences and meetings
What you'll learn:
- Streamline event planning, marketing and content creation using AI tools.
- Master prompt writing and collaborate smarter with AI for better results.
- Protect your events by managing AI risks like data privacy, bias, and compliance.
- Boost efficiency with planner-specific platforms like SparkAI.
- Get ahead of the curve by leveraging emerging technologies like Agentic AI.
Course details:
6 lessons
10-question quiz
1.5 hours
ENROLL
Earns 1.5 CMP Credits
