Navigating Shifts and Challenges for Incentive Programs

This webinar took place on May 28, 2025

Incentive programs are not immune to the many economic and social changes occurring in 2025, according to Northstar’s just-released Incentive PULSE survey. In this session, incentive industry leaders will provide a real-time look at how programs are shifting, what their members are saying and how incentive professionals are working through unprecedented times.

From this session, participants will learn:

• Which issues domestic and international incentive professionals are facing
• What’s happening with travel programs
• What trends the merchandise-rewards sector is experiencing
• Signs of what’s to come for the end of 2025 and into 2026

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Earns 1.0 hours of CMP credit 

SPEAKERS

Jeffrey Brenner

Director of Special Markets

Seiko Watch of America

As director, special markets at Seiko Watch of America, Jeffrey Brenner has been a part of the incentive and recognition industry for more than 25 years and has been associated with luxury brands throughout his career. He currently serves as executive vice president on the Incentive Marketing Association's executive committee and is past president of Incentive Merchandise to Reward and Appreciate, the premium incentive merchandise industries association.

Annette Gregg

CEO

Society for Incentive Travel Excellence

As CEO of the Society for Incentive Travel Excellence, Annette Gregg leads the organization’s 2,700 global members, as well as the SITE Foundation. She has an extensive background in the meetings and hospitality industry, serving in executive-level positions for corporations, associations and nonprofits. She regularly delivers keynotes on a number of topics, such as diversity and unconscious bias, promoting women in the workplace, and a variety of professional development topics. Gregg is an honoree from Women in Tourism and Hospitality, and has won the Coach Award for the Association of Women in Events; other accolades include being named a Northstar Meetings Industry Influencer, and Planner of the Year for MPI San Diego.

MODERATOR

Sarah J.F. Braley

Managing Editor

Northstar Meetings Group

Sally oversees content on Northstar’s meetings-related websites, as well as the print edition of Meetings & Conventions and Successful Meetings, along with covering key beats. Sally joined M&C in 1994 as a senior editor, after spending eight years at New Jersey Monthly magazine.

She holds a master’s degree from the Medill School of Journalism at Northwestern University and a B.A. in Journalism (with minors in French, Greek and psychology) from the University of Massachusetts at Amherst.