Northstar Meetings Group

On Site Spotlight: GUI Steakhouse Offers Groups a New Spin on Beloved Classics

In the center of Manhattan, this Korean-infused steakhouse delivers something different for corporate groups. 

Tucked away in the heart of New York City’s theater district, the recently opened GUI Steakhouse offers a blend of classic and creative, that makes it an ideal option for meetings and corporate gatherings. The concept of Michelin-starred Chef Sungchul Shim, GUI is a reimagining of the classic American steakhouse, weaving in Korean and prouder Asian influences into the menu and design of the space. It’s also a venue that was created with corporate groups in mind.

With GUI Steakhouse, Chef Sungchul Shim (behind the Michelin-starred Mari and Kochi restaurants), sets out to deliver a new twist on the classic New York steakhouse.

For business dinners or client entertainment, GUI’s ambiance aims for a balance between sophistication and warmth. The main dining room, set on the second floor, offers an elegant atmosphere, where dark wood accents and plush seating create a refined setting without being overly formal. A number of private dining rooms are also available, for groups ranging from a few individuals to a few dozen. With a total seating capacity of 135, the restaurant provides ample space for a range of events.

The menu is where GUI sets itself apart. Steak lovers will find a lot to love here, with a selection of impeccably sourced cuts, including USDA Prime, 28-day dry-aged beef, and Japanese A5 Wagyu. 

Steak lovers will be impressed with the menu here, whether they opt for a cut of Japanese A5 Wagyu or the showstopping, 42 ounce USDA Prime Tomahawk.

Beyond the steak, Chef Shim’s seafood selections bring an additional layer of depth to the menu. The ICE Plate — a curated selection of oysters, shrimp, clams and sashimi — will be a standout way for groups to begin their meal, offering a refined seafood experience with a variety of dipping sauces that elevate each bite. For a more comforting dish, the Clamchowder Pie — with clams, mussels, and a delicate potato hoe cake — offers a rich and satisfying interpretation of a classic.

Many dishes incorporate a Korean or Asian influences, from the Mala Gambas (Sichuan-spiced prawns) starter, to Kimchi Wagyu Fried Rice and wild mountain vegetable bibimbap. Each offers a complex mix of flavors that perfectly complements the more traditional steakhouse fare. Rather than a standard basket of bread, the Gui Brioche includes japgok seasoning and jocheong butter.

A great corporate dining venue is must cater to varied tastes, and GUI excels in this area. For those seeking non-steak options, the roasted Jeju flounder and the double-cooked thick-cut bacon are terrific options. The sides, ranging from pomme aligot to crisp Brussels sprouts, provided the perfect complement to the main dishes, and the selection of house-made sauces — including a black garlic bordelaise and a chimichurri infused with wasabi — allowed for a level of customization that made each dish feel personalized.

From starters to desserts (like the Black & White Mousse), the menu incorporates Asian-inspired ingredients that brings new excitement to steakhouse classics.

And no guest will want to skip dessert. The Black & White Mousse, with Ssamjang caramel and vanilla foam dusted with dark chocolate provides a mix of textures and flavors that attendees will continue thinking about, days after enjoying.

Of course, no corporate gathering is complete without a well-curated beverage program, and GUI delivers with an extensive selection of fine wines, craft soju and cocktails. Bar 92, GUI’s ground-floor lounge, offers a 38-seat space that provides an ideal space for a pre-dinner reception, post-meeting drinks or interactive wine-pairing experience, with a menu featuring elevated bar bites like the Wagyu Katsu Burger and GUI Shrimp Burger.

At street level, Bar 92 offers a stylish complement to the elegance of GUI Steakhouse's main floor, ideal for pre-dinner receptions or post-meal digestifs.

For those looking to book a corporate dinner or private event, reservations can be made at guinyc.com or by calling (646) 329-5929. With its prime location, elevated-but-accessible menu, and polished service, GUI Steakhouse is a place where business meets culinary excellence, ensuring that every meal is not just a dinner, but an experience to remember.

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