As the meetings industry emerges from a tumultuous 14 months, how much damage was done, and what is the outlook for the future? For answers, employment firm Cadre, the parent company of MeetingJobs.com, invited Northstar Meetings Group’s vice president and content director, Loren Edelstein, to share insights from an editorial perspective.
For highlights, view the 10-minute video above, or register to view the 30-minute webinar here.
Among the points discussed:
A slow year for meetings has been a very busy year for Northstar. Here’s how the content team met the needs of an industry in crisis. (0:25)
What planners needed — and still need — is information directly relevant to their jobs and advice on how to bring more value to their organizations. (4:30)
Northstar’s ongoing PULSE Survey has tracked changes in planner sentiment and expectations since March 2020. The latest findings show more are sourcing and booking in-person events. (6:30)
Hybrid events will become an increasingly important part of the meetings landscape. (9:15)
To share your insights, take the current PULSE Survey here.
