At IMEX Frankfurt 2025, Glenn Stress, senior director of global B2B programs at Marriott International, spotlighted the brand’s latest initiatives designed to empower meeting
planners worldwide. Central to this effort is the “Designing for Engagement” toolkit, a robust resource built on years of research, which introduces five key focus areas to elevate meeting experiences through inclusivity and interactivity.
Stress
also emphasized Marriott’s global strength, noting the company’s recent acquisition of lifestyle brand CitizenM, expanding their portfolio to over 10,000 properties across 30+ brands. This diversity enables planners to find ideal venues for events
of all sizes and styles—from midscale to premium and luxury.
A standout initiative is Marriott’s Connect Responsibly platform, aimed
at integrating sustainability into meetings. It includes a detailed meeting impact report and carbon offset purchasing options, helping planners host environmentally responsible events with ease.
For planners eager to explore Marriott’s offerings,
the Marriott Bonvoy Events site provides insights, tools, and a popular points calculator to estimate rewards for qualified meetings.
Watch the video above to learn more.
