This webinar took place on May 21, 2025
Hitting attendee registration goals is only half the battle. Planners must also ensure attendees are actively engaged on-site so they get the most out of the event experience and keep coming back year after year. In this live webinar, industry experts will share winning strategies for boosting attendee engagement before, during and after events. The sessions will cover:
- Creative ideas for adding fun, interactive moments throughout the event agenda;
- Tools and examples to help you gamify your gathering; and
- How to build a community around your event that extends far beyond the closing session.
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Earns 1.0 hours of CMP credit
SPEAKERS
Beth Lawrence
Owner and CEO, Beth Lawrence Meetings & Events
As CEO of an independent event planning company, Beth leverages her 20+ years of experience in the luxury hospitality industry and her CMP credential to create impactful and engaging events for a diverse range of clients. She has worked with clients
such as Independence Blue Cross, the New Jersey Historical Commission, the American Journalism Project and more to build live and hybrid programming that increases audience engagement, creates community, exceeds expectations and increases ROI. Beth
was recently named one of 50 Top Voices in Events to Pay Attention to, as well as a Top 50 Women Voices in Events.
Cindy Lo
CEO, RED VELVET and Strong Events
When Cindy Lo started RED VELVET 22 years ago, she did so with the mission to outplan, outplay and outparty. RED VELVET is an international award-winning events agency that creates compelling experiences through design and collaboration for brands on the cusp of disruption. In 2023, Cindy acquired Strong Events, which specializes in event design, decor and custom fabrication. She is currently operating both companies separately with their respective teams and is enjoying using what she's learned from her experience with RED VELVET to help scale and take Strong into their next chapter.
MODERATOR
Elise Schoening
Editor, Meeting News; Senior Editor, Northstar Meetings Group
Elise Schoening is Senior Associate Editor with Northstar Meetings Group. She joined the editorial team in 2019 and covers everything from the latest news in the Northeast region to the rising importance of sustainability and DEI. In addition to
news coverage and social media management, Elise oversees publication of the CCi.
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