This webinar will take place on December 12, 2026, at 2:00 PM ET
Are you measuring the impact of your event? Meeting owners and stakeholders know how important business events are for their attendees as well as the destinations that host them, but measuring and expressing the results can be challenging. Join our expert panel to learn how event professionals are collaborating with their partners to look at the bigger picture, and both the immediate and lasting effects an event can have on the communities they touch.
Attendees will learn about:
- What questions to ask during the planning phase to gauge the impact and success later
- The factors successful event organizers are tracking
- Technology tools that can help facilitate the process
REGISTER NOW
Earns 1 Hour of CMP Credit
MODERATOR
Michael
J. Shapiro
Director of Content and Industry Insights, Northstar Meetings Group U.S.
Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.
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