According to recent reports by AMEX, CBRE and NYC & CO, New York’s hotels are focussing more on accommodation and less on meeting space.
Hotels are for sleeping, etc.venues are for meeting
It’s a trend that reflects the business community’s move toward a more dedicated approach provided by event venue specialists — such as etc.venues.
Leading urban day venue provider
In the UK, etc.venues is the leading urban day venue provider. In fact, in Central London, the company offers more meeting space than either Hilton or Marriott with 278 rooms. Last year, they hosted 18,000 events attended by 900,000 guests including Royalty,
the Prime Minister, VIPs and business leaders.
Now arriving in New York
In early 2020, etc.venues is opening its doors within the heart of Midtown. Located at 360 Madison Avenue, the company’s first New York conference and event venue has been billed as ‘360-degrees of wow’.
Well received by the press
The new venue has already attracted the attention of the press – including the Wall Street Journal and Commercial Observer. If you’re a serious event planner or conference organizer, it’s worth reading on to discover why.
The antidote to ‘hotel ballroom fatigue’
Nick Hoare, the company’s Chief Operating Officer, explains the reason for the move to New York: "We work with many big brands and global organizations who love what we do in London. However, our clients have told us that they want something comparable
in New York but can’t find it. Jokingly, one client even mentioned they were suffering from ‘hotel ballroom fatigue.’ Thankfully, the antidote is on its way with the opening of several New York locations starting with our first at 360 Madison Avenue.”
Unlike a hotel, at 360 Madison there are no bedrooms, no tourists and no compromises. Instead, professionals can expect a truly focused offering created solely to satisfy those who seek a better event, training and conference experience.
Better branding opportunities for organizers
For organizers, there are plenty of open areas full of natural light where they can meet and greet attendees. Flexible walls enable them to adapt the space to their needs whilst high definition digital screens and state-of-the-art lighting systems enable
a supreme level of personalization. From a branding perspective, the overall impact is truly stunning.
More enjoyable experiences for attendees
For guests, there’s unlimited fresh bean-to-cup coffee available throughout the day; freshly cooked ‘brain food’ prepared by in-house chefs who serve up a huge array of options (including meat, fish and vegan); superfast Wi-Fi and intelligently integrated
tech to bring presentations to life; beautifully curated interiors furnished with specially commissioned art to spark conversations and, best of all, an award-winning team of specialists who will leave everyone wanting more, not the door.
Effortless from start to finish
Moreover, all of this is available in an upfront, easy to understand, DMP (Daily Meeting Package).
To book a New York etc.venues location, call 646-844-6004, email: [email protected] and visit www.etcvenues.com/NY.