. San Miguel de Allende | Northstar Meetings Group
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San Miguel de Allende

Add an authentic Mexican flair to your MICE program. 

Sam Miguel

San Miguel de Allende, called “the Heart of Mexico,” is located smack-dab in the middle of Mexico, in the state of Guanajuato. The city is known for its picturesque, cobblestoned streets and Spanish colonial architecture, as well as a thriving rooftop bar and restaurant scene along with a flourishing nearby wine country and Tequila field landscape. It is this duality of history and modernity that makes this city a unique destination for meetings, incentives, conferences and events (MICE) for planners and their clients. 

Impressive Accessibility and Meetings Amenities

San Miguel de Allende is served by three airports: Guanajuato International Airport (BJX), located about 75 miles west near León, the state’s largest city; Queretaro Intercontinental Airport (QRO), about 40 minutes southeast in neighboring Querétaro state; and Mexico City International Airport (MEX), about 170 miles to the southeast. 

The local meetings and conventions infrastructure is world-class, and is anchored by the La Casona convention center, which offers almost 17,000 square feet of flexible indoor function space and a maximum capacity of 800 people. The accommodations offerings in San Miguel de Allende consist of 200 hotels with a total of 3,180 guest rooms. This includes 86 hotels well prepared for the meetings segment with an accommodations total of 1,747 guest rooms.

A Tourism Board Ready to Assist

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The San Miguel de Allende Tourism Board serves as the destination’s conventions and visitors bureau and the entity responsible for the promotion of San Miguel de Allende nationally and internationally. 

The board provides support to event organizers, associations, companies, federations and committees for the successful realization of events in San Miguel Allende. Services include:

• Liaison with municipal authorities to process permits for various recreational activities in the destination.

• Creating proposals for social programs for congressmen and companions.

• Orientation in structuring the companion program.

• Providing promotional tools for attendees, such as kits (e.g., guides, maps, brochures, etc.).

• Coordination of inspection visits to the destination (e.g., hotels, venues, restaurants, vineyards, tourist attractions).

• Linking public relations and social networks for the success of the event.

• Putting organizers in contact with the best service providers and specialized suppliers in the city.

• Providing promotional material and information specific to the meetings segment.

• Incentives granted by the municipality, state administration through the Secretary of Tourism, and San Miguel de Allende Tourism Board.

Incentive Activities Abound

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San Miguel de Allende is one of Mexico’s most recognized international destinations, and meeting planners will find no shortage of leisure activities to include in any destination event or complimentary agenda for event participants’ guests. The city’s culinary scene is a delight to any foodie with chefs, cooks and mixologists offering local, national and international dishes as catered options, while the restaurant scene can provide special moments throughout a stay. Tourist activities that should comprise part of any leisure agenda include visits to the Parroquia de San Miguel Arcángel, Fábrica la Aurora and Centro Cultural Ignacio Ramírez “El Nigromante.” For day trips, operators can coordinate visits to Santuario de Atotonilco, Charco del Ingenio Reserva Natural and Zona Arqueológica Cañada De La Virgen.

Other activities found in the destination include wellness options, a growing wine country, thermal waters, golf, outdoor activities and a well-stablished art scene. 

Learn more exciting details on this truly Mexican destination here. To plan your San Miguel de Allende event, contact Axel Camacho, Meetings and Conventions Liaison, by calling 415-152-0900, or emailing [email protected]